The personal care industry is the one that produces consumer products that are used for beautification and personal hygiene. The global market of personal care products can be segmented into skincare, haircare, cosmetics, oral hygiene, deodorants, fragrances, shower and bath, and men’s grooming. Estee Lauder, L’Oréal, Revlon, Neutrogena, and Clinique are some of the market leaders in the personal care industry.
Skin Care products enhance integrity, appearance, and feel of the skin and include face and neck creams and lotions, body and hand creams and lotions, cleansers and foot powders and sprays.
Haircare products help clean and maintain hair health and include shampoos, conditioners, hair masks, hair colors, and hair oils. These ingredients protect and repair, increase shine and volume, and improve hair manageability.
Cosmetic Products are products that are used to color and highlight facial features. They can either directly add or alter the color or can be applied over a foundation that serves to make the color even and smooth. They include face powders, foundations, lip colors, and concealers.
Fragrance Products are products that enhance the fragrance of the body desirably. Fragrances are among the oldest cosmetic products ad include colognes, perfumes, and fragrance mists.