The personal care industry is the one that produces consumer products that are used for beautification and personal hygiene. The global market of personal care products can be segmented into skincare, haircare, cosmetics, oral hygiene, deodorants, fragrances, shower and bath, and men’s grooming. Estee Lauder, L’Oréal, Revlon, Neutrogena, and Clinique are some of the market leaders in the personal care industry.

Skin Care products enhance integrity, appearance, and feel of the skin and include face and neck creams and lotions, body and hand creams and lotions, cleansers and foot powders and sprays.

Cosmetic Products are products that are used to color and highlight facial features. They can either directly add or alter the color or can be applied over a foundation that serves to make the color even and smooth. They include face powders, foundations, lip colors, and concealers.